Senior UI/UX and graphic designer.
Open to full-time or part-time roles. Remote, on-site or hybrid work. I live in Niš, Serbia (CET).
Fifteen years of SaaS, apps and kiosks – and the brands around them.
I design the information architecture, flows and interfaces for software and its back offices. My work also includes brand identities, websites, editorial and print materials, including prepress. I can do one feature in a team or own a full product, in close work with developers, product managers and sales.
Selected work
Testimonials
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CEO, Future Forward
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CEO, GuideLites
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President, Network 20/20
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CTO, GuideLites
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Founder, Financial Freedom OS
Selected work – continued
Other work
About me
I design products, and the things around them.
When it’s done well (almost) nobody notices.
On most projects I designed more than the screens – the logo, the product, the admin tool nobody sees, the email it sends, and the brochure that sells it. That meant working closely with developers, project managers, sales, marketers and whoever had the final say.
From 2018 to 2026, I worked in-house at Future Forward and at GuideLites. Future Forward is a Dutch software company with an office in Niš, and GuideLites is the startup that owns Castit and Digital Reception – I designed the GuideLites brand and website and worked on both products.
My goal is simple: people must complete their task, or read a book, without fighting the interface. I start with hierarchy, type, spacing and colour, and only then build patterns and flows on top of that. More often than not, the better solution takes decisions away from people instead of handing them more options. When it’s done well (almost) nobody notices.
And I still enjoy designing for print – more than twenty books for one client, two editions of a book for another, a 90-page catalogue, an award-winning music primer, and plenty more.
Certificates
CXL Conversion Optimization Minidegree, 2026. Topics: experimentation, behavioural research and landing pages. It gave a formal structure to what I learned in practice.
CXL Digital Psychology & Persuasion Minidegree, 2026. Topics: cognitive biases, motivation, trust and persuasion. It gave me research-based models for decisions that designers make every day.
Contact
Two SaaS platforms and their back offices. Mobile apps, a CMS for casino screens and a touchscreen game for a zoo. Logos, brand systems and websites. Books, catalogues, brochures and the roll-ups that travel with them.